News

by Team Industry

Lever Belt vs Prong Belt: Which Lifting Belt is Right for Your Strength Goals?

Your choice of support can be the difference between a smooth personal best and a dangerous equipment failure mid-set. You've likely felt the frustration of a belt that pinches your skin or a lever that pops open under t…

by Team Industry

Mastering the Barbell Deadlift: A Step-by-Step Strength Guide for 2026

Did you know that strength training has officially become the top fitness goal for adults in 2026, even surpassing weight loss? As more lifters prioritize functional power, the barbell deadlift remains the ultimate test …

by Team Industry UK

Is a 13mm Lifting Belt Too Thick? A Guide to Professional Strength Support

The thickest belt on the market isn't always the right tool for your next personal record, even if it provides the most support allowed under international rules. Many lifters find themselves asking if a 13mm lifting bel…

by Team Industry UK

Setting Up Figure 8 Straps for Axle Bar Deadlifts: A Strongman Guide

The 2-inch diameter of a standard axle bar is enough to make even the strongest grip fail, regardless of how much you've trained your crush strength. It's a common frustration in the strongman community; you have the pow…

by Team Industry UK

Master Your SBD: Ultimate Gear Guide for Powerlifting

The difference between a failed attempt and a new personal record often comes down to the millimetres of support around your joints. You've likely seen the acronym sbd used to describe both a major brand and the core lif…

by Team Industry UK

How to Use Liquid Chalk Properly: A Lifter’s Guide to Maximum Grip

Most lifters treat liquid chalk like hand sanitizer, but a quick squirt and a rub won't save your heavy deadlift if the bar starts to roll. It's frustrating when your grip gives out during a max effort attempt, especiall…

by Team Industry UK

Common Deadlift Mistakes and How to Fix Them: The Professional Lifter’s Guide

What if your deadlift failure isn't actually a lack of raw strength, but a series of technical leaks draining your power? You've likely felt the frustration of your grip failing just inches from a lockout or your lower b…