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Benefits of Squatting with a Belt: Maximising Power and Safety

Benefits of Squatting with a Belt: Maximising Power and Safety

Research indicates that wearing a lifting belt can increase intra-abdominal pressure by 30 to 40 percent during a heavy lift. This isn't just about feeling tighter; it's a mechanical shift that helps you move more weight…

Plussur Benefits of Squatting with a Belt: Maximising Power and Safety

Mastering the Barbell Deadlift: A Step-by-Step Strength Guide for 2026

Mastering the Barbell Deadlift: A Step-by-Step Strength Guide for 2026

Did you know that strength training has officially become the top fitness goal for adults in 2026, even surpassing weight loss? As more lifters prioritize functional power, the barbell deadlift remains the ultimate test …

Plussur Mastering the Barbell Deadlift: A Step-by-Step Strength Guide for 2026

Best Powerlifting Gear for the Money: A Value Guide for Lifters (2026)

Best Powerlifting Gear for the Money: A Value Guide for Lifters (2026)

Buying the cheapest lifting belt on the market is often the most expensive mistake a powerlifter can make. Finding the best powerlifting gear for the money isn't about chasing the lowest price tag; it's about calculating…

Plussur Best Powerlifting Gear for the Money: A Value Guide for Lifters (2026)

How KME Media Helps Team Industry Lead the UK Market

How KME Media Helps Team Industry Lead the UK Market

A shaky smartphone clip might capture a personal best, but it rarely captures the soul of a strength athlete. You likely agree that the raw effort of a heavy pull or a max-effort log press deserves better than a grainy, …

Plussur How KME Media Helps Team Industry Lead the UK Market

Team Industry: Redefining Gym Gear in Just 15 Months

Team Industry: Redefining Gym Gear in Just 15 Months

Most gym gear is designed to look good on a shelf, but it often falls apart the moment you load a third plate on the bar. If you've ever felt your support give way during a heavy bench press or watched your velcro fray a…

Plussur Team Industry: Redefining Gym Gear in Just 15 Months

Top 3 Essential Weight Training Accessories for Strength

Top 3 Essential Weight Training Accessories for Strength

What if your back strength isn't actually the reason your deadlift has stalled? Many lifters find their progress halted not by their primary muscles, but by secondary failure points like grip fatigue or core instability.…

Plussur Top 3 Essential Weight Training Accessories for Strength

Master Your Bench Press: Benefits of Using Wrist Wraps

Master Your Bench Press: Benefits of Using Wrist Wraps

The most effective way to improve your bench press stability isn't just about gripping the bar harder. It's about creating a rigid, functional pillar between your hand and forearm. When you're searching for the best wris…

Plussur Master Your Bench Press: Benefits of Using Wrist Wraps

Log Press Technique for Beginners: A Grounded Guide to Strongman’s Iconic Lift

Log Press Technique for Beginners: A Grounded Guide to Strongman’s Iconic Lift

The log press is a game of leverage, not just raw power. If you've ever felt the log roll away during a clean or dealt with nagging wrist pain from the neutral handles, you know this lift demands more than just brute str…

Plussur Log Press Technique for Beginners: A Grounded Guide to Strongman’s Iconic Lift

Setting Up Figure 8 Straps for Axle Bar Deadlifts: A Strongman Guide

Setting Up Figure 8 Straps for Axle Bar Deadlifts: A Strongman Guide

The 2-inch diameter of a standard axle bar is enough to make even the strongest grip fail, regardless of how much you've trained your crush strength. It's a common frustration in the strongman community; you have the pow…

Plussur Setting Up Figure 8 Straps for Axle Bar Deadlifts: A Strongman Guide